Hive & Hollow
sustainable flowers, art and gifts

Of note

Interesting stories, tid-bits and blog posts related to Hive & Hollow.

Posts tagged Menomonie florist
A personal note from Sarah:

On the eve of my mastectomy and the first step in my treatment for breast cancer, I wanted to take a minute to thank you all, and say again, how very humbled, honored and moved by this community I am. We will be able to stay open due to an incredible team of individuals who are VOLUNTEERING their time to help run the shop, so we can keep the doors open during treatment, and keep growing this vision. Most of these people are new friends I have made since opening the shop nearly a year ago. Jessie Edminster Lawson of Flying Cat Arthouse will be one of our featured artists taking a turn running the shop, so pop in and meet her. She is amazing. We are lucky to have Maggie and Ben of Green Light Farm, who have agreed to keep our cooler stocked with their gorgeous flowers and lovely bouquets, and as always, new products will keep coming through the doors. So stay tuned, hours may be slightly shortened, but we will keep you posted, and as always, bouquets will be available next door at the Menomonie Market Food Co-op. Thank you all, again, for your understanding, patience and continued support.
I'll see you soon!!

-Sarah

Flower Arrangements Sprinkled with Magic

by Kelsey Yanna

Hive & Hollow is not your average flower shop and its floral arrangements are anything but average. When I walked into the local Menomonie business, I felt like I was entering another world – one that is whimsical, botanical, and sprinkled with magic. Hive & Hollow’s flower arrangements are truly what makes this magic come alive as they are adorned with natural materials, such as mushrooms, feathers, antler bones, dried flowers, and grasses. Sarah Freeman, the owner of Hive & Hollow, describes her floral arrangements as “organic in style” and “free-flowing” because they aren’t systematically placed and tend to feature negative space.

Another way that her floral arrangements stand out is that they are locally sourced. Freeman proudly informs me that all the flowers at Hive & Hollow are either grown near Menomonie or in the United States. This allows Freeman to not only support small businesses in the area and American growers, but also makes her locally sourced flowers stay fresh for a longer period of time. Because the further away the flowers are grown, the larger their carbon footprint and the more longevity chemicals they are sprayed with.

With these sustainable flowers, Freeman creates a wide variety of floral arrangements, including bouquets, corsages, boutonnieres, table centerpieces, baskets, and wreaths. She also takes custom orders for special occasions like weddings, business events, and her most common request: funerals. Hive & Hollow provides options for customers looking for a more casual arrangement as well. Each day, her cooler is stocked with mixed-flower bouquets, vase arrangements, and individual stemmed flowers.

Whether the floral arrangement is made specifically for an event or for an ordinary day, every arrangement is truly unique. Similar to how every person is different, every flower arrangement is different. Each arrangement evokes a different feeling to reflect the recipient’s individuality. “I’ve done a flower arrangement for a grandpa’s funeral who loved hunting, so I incorporated a lot of antlers into that arrangement,” said Freeman. She has also created boutonnieres for a wedding that featured the cap of the groom’s favorite beer.

Because of her floral arrangements are reflective of the person, Freeman doesn’t have a specific technique of how she arranges her flowers. Instead, she bases them on how she feels and lets the flowers decide their place rather than adhering to a certain method. “I take the cue from the flowers more than anything,” she explained. “If the head is pointing down, then it’s in the front.” Likewise, if there’s a tall flower pointing upwards, it’s placed in the back.

Often times, Freeman centers her arrangements around a focal flower. “It can be one focal flower with a big leaf that I’ve cut from a bundle of tropical leaves,” she said. Freeman also draws her inspiration from whichever flower is currently in season. “I’ve been making a lot of arrangements with hydrangea from Oregon lately,” she said. “In September, I used a lot of dahlias because they were in season.” Because of this seasonal time factor, Hive & Hollow doesn’t have a definite bestseller flower arrangement nor does Freeman have a clear-cut favorite.

Although Freeman couldn’t pick just one favorite floral arrangement that she’s created, she did have a most memorable one: a peacock ice sculpture decorated with flowers. “The shape of the peacock was in ice and I made the tail feathers out of flowers,” Freeman described. Upon knowing this, it’s safe to say that Hive & Hollow doesn’t sell traditional flower arrangements; a fact that Freeman prides herself in.

Whether you’re interested in creating traditional or extraordinary floral arrangements like Freeman, she encourages you to learn by experimenting. “Experiential learning is the best way,” she said. “It also helps to have a natural eye for design.” Soon, you too, will be able to transform your space into another world – one that is whimsical, botanical, and sprinkled with magic like Sarah Freeman’s Hive & Hollow flower shop.

Red Letter Grant Incubator

Last spring, I was encouraged to apply for a Red Letter Grant, a grant given to female entrepreneurs to help them get a head start. I presented before a group of successful female entrepreneurs, bankers, and artists. I was honored to be chosen. The grant is a $2000 award, plus credit to use at Volume One and Ambient Inks. Beyond that, I have been connected to an amazing group of women who are about empowering and teaching. This has been an incredible experience.

Recently the grant has expanded, and with that expansion a retail space was donated for grant winner use. The first use of this space will be as a holiday pop-up where you can get to know the grantees and their businesses. Hive & Hollow will be there with plants, gifts and holiday flower arrangements, along with Dotters Books, Giizhig Design Company, Moonrise Aeriels, and Odd Brand Strategy.

Swing by and see us there! Wednesdays through Sundays at 325 E. Madison in Eau Claire. Learn more at www.RedLetterGrant.org