Our Story

Founded by Sarah Lambert Freeman in 2018 but built out of decades of floral experience, we opened our doors as the first sustainable flower shop in Western Wisconsin. We are working to make a difference in the floral industry through practices focused on bettering our community and the environment. 

When you choose Hive & Hollow, not only are you selecting an award-winning woman-owned small business, you’re supporting our work in setting a new standard for the floral industry. We are committed to fair wages and sustainable practices and grow as much as possible hyper locally on our farm along the Red Cedar River. When we outsource, we do so as close to home as possible, and during cold winter months, we opt for U.S.-grown and fair trade, keeping our flowers fresh and our carbon footprint low.

We bring these same values to the forefront when sourcing gifts and goods. We choose wines that are produced with organically grown grapes and sustainable practices, coffee that is fair trade organic, and gifts from independent makers so you can feel good about gifting with intention while supporting a larger movement focused on people, practice, and community.